Types Of Postcards

Postcards are thick paper products that companies often use for marketing purposes - to stay in touch with their customers, announce the launch of new products or services, or to promote an upcoming sales event. Postcards are also a great way to invite customers to sign up for webinars or offer a free sample of a new product. The possibilities for postcard use to market your business are as expansive as your imagination can get. Here are the types of postcards you’re likely to come across:

The Regular Postcard

Dimensions for a regular postcard are 4” x 6” (10 x 15 cm) or 5” x 7” (13 x 18 cm). Because of its affordability, the regular postcard is the most often used for large-scale marketing campaigns. It is compact yet allows the relay of important information. Marketers can maximize results by being minimalistic on the card. Regular postcards should have strong call-to-action messages and because of their size, they shouldn’t look cluttered. Creatively designed postcards can compel the recipient to use them as refrigerator decorations and this way, continue to promote your brand. However, if you have a lot of information to convey, regular postcards may not be ideal for you.

The Jumbo Postcard

The jumbo postcard measures 6” x 11” (15 x 28 cm). This one is a little larger than the regular cards, allowing for more information. With jumbo postcards, you can go a bit bigger with your font. You also have more space to add quality photos and graphics. Jumbo cards are generally more eye-catching than regular cards so they are a perfect way to capture more attention. Given their larger size, this type of postcard is also less likely to get lost in the pile of mass mailings most consumers receive on a daily basis. Of course, you’ll pay more than you would for regular postcards but it is well worth it.

The Panoramic Postcard

Dimensions for this type are normally 5.75” x 11.25” (15 x 29 cm). With such a large space to work with, panoramic postcards allow you to use vivid imagery and powerful headlines. This type captures attention a lot more than the smaller ones, and as a business marketing strategy, it will give you unrestricted space to show off photography and messages in a way not possible with either standard or jumbo postcards.

The Giant Postcard

This type tops the list when it comes to great marketing material. With its 8.5” x 11” (22 x 28 cm) size, you can be sure to stand out in mailing campaigns. To get a perspective of how a giant postcard looks, think of a letter flyer that comes laminated with a protective covering. If you’re introducing a new product or service, a giant postcard is your best bet.

One important thing to note when using postcards as marketing tools is that you only have a few seconds to capture the attention of a prospect. This means that your choice of words should be powerful enough to spike curiosity in the recipient. A great way to capture interest is to accompany the card with a promotional offer and a call-to-action.

For quality postcards in Winnipeg, don’t hesitate to talk to us. At Print Pro, we offer numerous dimensions of postcards and we also offer other great marketing products like business cards, flyers, and catalogues, just to mention a few. Reach out to us and be assured that your business printing needs will be taken care of with excellence in mind.