Why Your Business Needs ADA Signage
As a business owner, you’re responsible for every aspect of your customers’ experience. From product placement to customer service to the colour scheme and cleanliness of your space, no one knows better than you how much impact even the smallest of details can have on your business. As you strive to build customer loyalty, excellent relationships, and referrals, it’s crucial not to forget about the fundamentals that can make your space inviting and accessible for all.
One such fundamental that can be easy to overlook is signage. No doubt, you have carefully considered how to make your space navigable, but are you aware that, since 1990, the Americans with Disabilities Act (ADA) has required accessible signage by law?
The ADA prohibits discrimination against people with disabilities in public places, and that includes specific standards for signs. Though the ADA is American, Canada generally follows its standards because of close business ties with the U.S. Canada also has its own federal and provincial measures that ensure accessibility for all Canadians in public spaces. PrintPro print shop in Winnipeg can help you comply with both local and international accessibility standards when updating your business’ signage.
What Is ADA Signage?
ADA signage is signage that’s easy to read for those with disabilities or exceptional needs. Though Braille is one component of ADA signage, there’s more to it than just that. Signs must comply with the ADA Standards for Accessible Design, which includes information on exactly what types of settings they’re required in, what features they must have, and where they must be placed.
For example, did you know that signs identifying rooms and spaces, entrances and exits, parking, washroom facilities, directions and information, elevators, and check-out aisles are all required to meet ADA criteria?
ADA Criteria
There’s a lot to consider when designing ADA signage. The regulations are detailed and include precise instructions. Below you’ll find a brief rundown of some of the most important elements that distinguish ADA signage:
Non-Glare- Indoor signage must have a matte finish to reduce glare for individuals with impaired vision.
Raised Characters- Characters must be raised from the background and duplicated in Braille to be accessible by touch.
High Contrast- Text and pictures must contrast with the sign’s background.
Font Size & Spacing - Text must follow guidelines for upper and lower case letters as well as being sans serif and have a minimum stroke thickness.
Height & Location- Signs must be mounted where they are clearly visible and follow regulations for where they’re placed in relation to doors and other features.
Do I Really Need It?
Yes! If you run a business that interfaces with the public or has more than 15 employees, then ADA signage is required by law. So, take stock of your signage and don’t delay in taking responsibility to ensure equitable business practices. Everyone, including business owners, benefits from a business that’s compliant with ADA standards and accessible for all.
