Counter information, text information on wooden table in the office building Have you ever assumed that you wouldn’t like something, only to find out later that it’s one of your favourite things? You might wonder what initially discouraged you from trying that product, movie, or meal. Oftentimes, it’s due to a lousy first impression.

If you walk into a place of business, and the first thing you notice is a generic, uninspired, and mundane lobby, it probably won’t inspire brand loyalty in you. As a business owner, you should always be looking to turn heads and leave a lasting impression. A custom lobby sign is just what you require. 

Seeking inspiration for your lobby sign? Check out these innovative ideas to make your lobby stand out:

 

Try a Minimalist Sign

Sometimes, less is more. You don’t need to decorate your signs with all the latest bells and whistles to make an impact. Instead, try designing one with as little clutter as possible. This brings everyone’s focus to one specific aspect of your business, whether it’s the logo, name, or another unique symbol. 

 

Share Your Story

Does your lobby area double as a waiting room? As your clients wait for service, give them something interesting to look at! Your lobby signage is the perfect space to share more information about your company, your values, and your story. 

How and when did the company start? What milestones have you reached? What are your targets for the coming year? 

Clients will relate to and remember your business after learning about how it all started. Use lobby signs to share interesting facts about your company, such as your mission statement and current company goals.

 

Establish Your Brand

Coca-Cola. Nike. McDonald's. When you read these names, you can immediately picture their brand, from their logo to their main colours. Every business dreams of attaining that level of brand recognition. How do you do it?

You aren’t like every other appliance repair, hair salon, or accounting business on the block. Your business is unique, and your branding should be, too. By keeping your branding consistent, you can make your business more memorable; consumers will recognize your brand more easily.

As soon as customers walk into your business, they’ll be greeted by a large-format sign that represents your brand. Use colours, fonts, and graphic designs that are congruent with your existing marketing materials. 

 

Add Lighting

You’ve spent hours designing the perfect new sign for your lobby. But once you hang it up, you realize that it’s hard to read. There’s no point in hanging a sign if customers can’t see it!

To make your sign stand out, adjust the lighting that surrounds it. If adding a brighter light fixture isn’t an option, you can hang string lights near the sign to illuminate it. Try to design a sign that’s easy to read even in low visibility; use a clear font with bright, defined colours. 

 

Choose Professional Signage 

Our Winnipeg printers can help you design the lobby sign you’ve been searching for. Customize every aspect of your signage, from the material to the colour scheme. Our signs are extremely durable, with vivid colours and high-quality finishes.

Ready to design your new lobby sign? Contact PrintPro today!