Benefits of Custom Notepads & Stationery
Paper is infinitely useful, even with the rise of technology. When you need to make a quick note or jot down a sudden thought, you pull out your handy notepad and start scribbling. Unlike your cell phone, paper will never run out of battery when you need it most.
Now imagine that your business offered branded notepads to your customers. The next time they need to draft a grocery list, they’ll use your paper and notice your logo in the corner. It will remind them that it’s also time for a car tune-up/ dentist appointment/ haircut.
Here’s how branded notepads and stationery can benefit your business:
They Impress Your Clients
Visiting a generic, bland office won’t leave much of an impression on your clients. However, one that’s customized and on-brand will. Even the finest details make a difference, like the paper you use to take notes during a meeting.
Offer them a complimentary set of stationery as a parting gift. It will build your business relationship, and they’ll be reminded of your kindness each time they use the notepad.
Notepads are Portable
You can take a notepad just about anywhere. Slip it into your pocket or briefcase, and you’re good to go. The next time you’re at a conference or client meeting, pull out your branded stationery. Customized notepads serve as a travelling advertisement for your business.
Paper is Useful
Other forms of promotional material might look appealing, but they aren’t very applicable for daily tasks. You can use a notepad for your next to-do list, shopping plan, or sketchbook.
This type of branding is practical, which makes it unique from other kinds of advertising. When you send your clients flyers, it won’t be long before they’re in the trash bin. But a notepad is something they’ll hold on to and use in their daily life.
Your Staff Will Feel like Part of a Team
You know how impactful stationery can be on a client. But what about your staff members?
As humans, we like to feel that we belong to a group. Giving your staff customized notepads can help satisfy this need. It shows them your staff they’re more than just an individual—they’re also a member of your team.
They Never Go Away
When you print posters and hang them in public places, they get torn down eventually. The same goes for other branded products: mugs are broken, pens run out of ink, and billboards are replaced. But paper maintains its usefulness for years. It never expires, gets replaced, or becomes obsolete.
Design It How You Want It
When you customize your stationery, you’ve got free rein to design it however you see it. If you plan on taking notes, lined sheets will work better, but if you prefer drafting sketches and outlines, you might opt for unlined. Keep it black and white, or add a splash of colour to make your logo pop. You might even decide to include your company’s slogan at the top of the page, which can remind clients of your core values.
Branded notepads and stationery can make a difference in your business, both to your clients and your employees. If you’re looking for a print shop in Winnipeg, give us a call at PrintPro. We’ll work with you to create a design that won’t go unnoticed.
