7 Effective Ways To Use Print Ads Today
What’s more effective these days: Print or digital advertising? If your automatic answer was the latter, you might be surprised to learn that 82% of consumers still report that they trust print ads the most. While digital ads reach people on their phones and other devices, print ads hook them in the real world. Print ads can complement digital campaigns or can effectively stand alone in their own right.
If you’re contemplating a print ad campaign and are wondering how best to invest your dollars, the seven ideas below are great starting points. So put on your creative marketing cap and think about how you might partner with a quality print agency like PrintPro Winnipeg to make your vision a reality:
Think Outside the Box
When you think of print advertising, your mind may immediately go to newspaper and magazine ads. But there are worlds of options beyond those. While old-fashioned style paper ads can still be impactful, consider alternatives such as door hangers, flyers, posters, brochures, calendars, billboards, banners, and more!
Use Bold Colours and Clear Images
No matter what format your print ad ultimately takes, remember to capture attention with an eye-catching colour scheme. Contrasting or complementary colours offer a great starting point, as do high-quality images. If you’re using images, be sure they align with your brand and are easy to digest in a second or less.
Grab Attention With Your Headline
A benefits-driven headline is one that immediately tells your reader what’s in it for them. Today’s ad readers don’t want to be left guessing and will quickly move on to the next consumable bit of information on the page if your headline doesn’t hook them.
Leave Room To Breathe
When creating a print ad, remember that more isn’t always better. In fact, less is often more. For ultimate impact, consider leaving blank space in your design. Empty space around central words and images can really make your message and images pop.
Don’t Overwhelm Your Readers
Just because people like to read doesn’t mean they want to be bombarded with a wall of text as they flip to an advertisement. Keep your words concise and gear your vocabulary toward an eighth-grade reading level. When you skim the page, your eyes should naturally be drawn from one clear point to the next. Be sure to include contact information and a call to action!
Complement Your Digital Campaign
Print and digital marketing can go beautifully hand in hand together. Including your website and social media information in print ads is a must. But how about taking it one step further? Consider including QR codes in print advertisements or inviting people to interact with your brand online using information from a print ad (e.g., a clue or password).
Interactive Advertising
If you’ve got a bit of a budget to work with, there are some truly innovative ways to create experiential advertisements. From ads that change colour when exposed to UV light to an ad that can charge your phone, check out some outstanding examples of next-generation print marketing here.
PrintPro Winnipeg
Whether you’re looking to up your print advertising game or are simply seeking binding services or business card printing in Winnipeg, PrintPro Digital & Offset Printing has got you covered. Contact us today!
