Tips For Outdoor Print Materials

Outdoor signs and banners are a fantastic way to advertise your business to passing traffic!  But in the summer months especially, drivers and pedestrians are bombarded with a lot of media as they travel through town.  

How can you distinguish your outdoor signage so that it turns heads, conveys the message you intend, and does this all in a short time frame?  If you get the formula right, you can be well on your way to increasing your customer base.  So let’s take a look at some effective tips for making the most out of outdoor print materials:

Location, Location, Location

It may go without saying, but we’ll say it anyway.  The location of your signage matters!  When deciding where to put your sign, consider who your target viewers are, where the sign will stand out most from its background, and what obstacles might obstruct a clear view.  

Where’s the best lighting? And do you want your sign to be visible at night as well as during the day?  Also, what height should your sign be?  The answer to this question may depend on whether your viewers will be walking or driving.  And what about the colour scheme?  Ideally, your sign will contrast (but not clash) with surrounding tones.  

Size Matters

When it comes to outdoor print, bigger is usually better.  Once you’ve decided on a location, talk with your printer about how to fit a large font into your design.  If you’re primarily catering to foot traffic, you can get away with a slightly smaller font and more text content – since pedestrians can stop and take in your message with more leisure.  If you’re hoping to attract the attention of motorists, go big or go home and keep your message short and sweet.

Durability

Even in the summer months, outdoor signs are subject to the elements.  Sun bleaching, wind damage, rain, and more can quickly make a poorly constructed sign look pathetic instead of inviting.  Talk with your printer about durable options like vinyl or coroplast and consider long-term mounting strategies as well.  After all, your sign should weather the weather without falling apart if it’s going to get the job done properly.

A Splash of Colour

While there’s nothing wrong with black and white, a splash of colour can go a long way in quickly turning heads.  Consider a bold yet simple and attractive colour scheme that will distinguish your sign from its surroundings.  A carefully considered focal point along with a clear call to action should have potential customers receiving your message loud and clear in no time.  Talk to your experienced printing company for recommendations and feedback.

Winnipeg Sign Experts

At PrintPro Winnipeg, we have the experience and expertise to help you design the perfect outdoor signage for your business.  We’ll help you create a sign that will take all of the above tips into consideration…plus more!  Give us a call today and start attracting more customers.