Tips For Designing A Pamphlet
We’ve all received our fair share of pamphlets that go straight to the trash. A poorly designed brochure will send potential buyers in the opposite direction. But one that’s memorable can convert readers into paying customers.
How do you design a brochure that catches the eye, conveys a clear message, and leaves a lasting impression of your business? There’s a lot to consider when you’re designing a pamphlet, from the way the paper folds to the overall colour scheme. We’re going to share a few of our top design tips:
Paper Types & Coatings
A glossy coating will reflect light, which makes it more noticeable than a matte finish. However, a flat finish might be more aesthetically appealing. Perhaps you want a paper that’s extra thick so it won’t bend or tear as easily. Or, you might prefer something light and flexible that’s easier to carry around.
At PrintPro, we offer a variety of paper types, coatings, and sizes, so you can customize your brochure according to your preferences.
Write Concisely
When you’re writing copy, try to make your intentions clear. Are you advertising a new product or service? Educating readers about your business? Or providing information about something relevant to your industry? Once you’ve established a clear objective, you can write copy with that purpose in mind.
If your pamphlet is cluttered with text, it will look overwhelming to your readers. Simple statements are more effective. Aim to keep your sentences short and snappy. Too much text or complexity will dilute your message. To make your pamphlet comprehensive, stick to one topic.
Finally, be sure to include a call to action. Once you have your reader’s attention, you want to make them act on it.
Use Cohesive Design Elements
In general, you want a pamphlet with a consistent design. Limit the number of fonts, colours, and styles that you use in your brochure. This will ensure that your pamphlet looks on-brand and professional.
Use High-Quality Photos & Graphics
A low-resolution image may look fine on a small smartphone screen. But when that same image is printed on a pamphlet, the low-quality will be extremely obvious.
In addition, try to avoid generic stock photos. Use real photos of your business or products whenever possible. If you want to add custom graphics, work with a professional designer to ensure they look on-brand and high-quality.
Consider the Layout & Folds
How many panels will your pamphlet feature? This largely depends on how the paper folds. A few common types of pamphlet folds include:
Z-fold
Half-fold
Gate folds
Double parallel folds
Tri-fold (Letter fold)
The way the paper bends will affect the cohesion of your design and text. Before moving forward with your design, consider how the fold of the paper will change its appearance.
Send a message that resonates with readers by designing a brochure that’s clear, simple, and effective. We hope these design tips help you create a pamphlet that you can be proud of. With the assistance of Winnipeg printing companies, you can avoid common design mistakes that diminish the quality of your brochure.
At PrintPro, we’ve offered our printing and graphic services since 1989. We offer a free 20-minute design consultation where you can discuss your creative vision. Call today to schedule your consultation.
