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The Process Of Making A Brochure

Brochures aren’t as easy to design as they are to understand. There are a lot of considerations to keep in mind when you’re creating one. What information is most important? How will it fold? And what colour scheme will you use?

We’re going to break down the process for you so that you have a clearer understanding of our design and printing procedures:

Consultation

It all starts when you schedule a meeting with our designers at PrintPro. During this appointment, you’ll be asked questions like:

  • Who are you targeting with this brochure?

  • What theme are you going for?

  • Where do you want your logo featured?

 

Part of organizing your ideas involves the information hierarchy. This refers to what you’d like to draw the most attention to—emphasizing what’s most relevant, and putting other information in the background. It’s achieved by specifying the placement and size of your prioritized panels so that they’re more eye-catching.

The consultation usually takes ~20 minutes and is completely free of charge.

Designing

Now it’s time to choose the fold structure, size, and finish of your brochure. We use the details that you shared during the consultation to inform our design process. You might opt for a classic brochure with 3 large panels or one with 6. With our range of sizes, you can choose a design that fits everything you need, whether it’s an 8.5” x 11” brochure or even bigger.

The Benefits of Brochures

Now that digital media is on the rise, are brochures still useful?

The answer is a resounding yes. Here’s why:

  • They’re a tangible object. 

If you advertise your business online, it’s just words on a screen to your customers. With everything else going on in their browser, they aren’t likely to pay much attention to it. But a brochure is something real that they can hold in their hands. It’s thoughtfully designed and vibrantly coloured. Plus, you never know who else will see it when your customers take that brochure with them.

  • Your brochure is designed just how you want it. 

With an online ad, you have limited control over how it will look. But that won’t be the case with your brochure. From the size to the colour scheme, you have total control to make your brochure exactly as you want it. 

  • You can pass them out at events. 

A website URL is one thing. But a brochure? It has more impact, more sophistication, and is more memorable. It helps get the word out about your local business and make a lasting impression.

Whether you choose to mail them out, display them at your place of business, or distribute them at a conference, brochures are sure to set your business apart from your competitors.

Quality Guaranteed

We work closely with our clients to ensure that we deliver results they’re satisfied with. Our designers can make your dream vision come true. We won’t start the full print run until we know that you’re happy with the proofs.

At PrintPro, we offer brochure printing in Winnipeg. We’re happy to work with you at each step of the process to create a brochure that represents your business in a professional, stylish, and authentic way.