Boost Customer Loyalty Through Personalized Printing

The backbone of any successful venture is made up of loyal customers. When customers spread the word about your business, your marketing campaigns only serve as an addition to your existing success. There are various ways to build customer loyalty and personalization is on the list. In one of the top self-help books of all time, How to Win Friends and Influence People, Dale Carnegie wrote, “Remember that a person’s name, to that person, is the sweetest and most important sound in any language.” Carnegie is simply talking about an element of personalization.

What exactly is Personalization?

Personalization refers to the act of tailoring a product or service to appeal to a particular individual’s preferences. Here is a simple illustration: someone gives you a coffee mug of your favourite colour that has your initials on it, and another person gives you a mug of your not so favourite colour, without initials. With the latter, you’ll end up feeling that the person had no consideration for your preferences whatsoever and that you just happened to be one of the many lucky recipients of the product. Personalization tells the customer that whoever designed the product or service took their interests into account. Naturally, human beings tend to gravitate towards people who make them feel special and unique. 

Personalized Printing

Digital marketers across different industries have been using personalization to increase brand loyalty and increased sales are a result. You can do the same with print now!  You can personalize your catalogs, flyers, direct mails, postcards and other printing based on your target demographic information.

For instance, rather than just sending one-size-fits-all direct mail that addresses all your customers as “dear valued customer”, address your customer with their name. Nowadays, various tools can help you leverage your digital media to get your clients’ info then use this for customized printing. You could also send out customized direct mailings that have higher chances of stirring the customer into action. For example, if the customer bought shampoo from your pet shop, send out mailings that include some coat care tips that promote similar products.

Personalized printing takes into account lifestyle images. This means, for your prints to generate a strong emotional response, the images should be ones that the particular target demographic can relate to. The content should be something your customer cares about.  Additionally, any promotions or recommendations should resonate with your target audience. With personalized printing, possibilities are endless; you just need to get more creative as you take into account their age, gender, finances, location, and other demographic information.

In a marketplace where competition is as stiff as it is consistent, you need good marketing strategies so your customers stay by your side. If you’re still wondering why customer loyalty is important to the success of your business, always remember this: loyal customers spread the word, tend to spend more, and come back more often. 

For personalized printing services in Winnipeg, don’t hesitate to contact us. We have enough experience and a wealth of knowledge on how to use print to create personalized experiences for various customers and increase your customer loyalty.