Both brochures and flyers provide excellent support to your sales and marketing efforts.  Choosing one over the other largely depends on what kind of information you want to pass and who your target audience is. Both have stood the test of time in marketing- and for good reason. Knowing when to print brochures over flyers will reward your marketing efforts.


When to use flyers


A flyer is a one page of printed paper, commonly used for disposable marketing.

  • When you want to convey an important message at a glance.

  • To capture the attention of that reader who may not respond to a brochure image or title.

  • When your product doesn’t require much information.

  • When dealing with customers who are already interested but need more information before purchasing.

  • When all you want is for your customers to have reference material.


When to use a brochure


A brochure, unlike a flyer, has more pages and more text. Simple brochures are just sheets that are folded into two or three sections. The design requirements for brochures are usually more intensive.

  • When you want to provide detailed information about your product or service.

  • When what you want to communicate is sensitive or private such as topics dealing with domestic violence or diseases such as HIV.

  • To gain more trust from your customers: Brochures have more leaflets which provides you with more space to display your expertise and gain customers trust.

  • When introducing a new product in the market.

  • To transfer clients seamlessly to your website.


Which is the best print paper to use?


Both flyers and brochures are marketing materials, which means they could be the first point of contact potential customers get to have.  Your print outs, for this reason, must be of high quality. The choice of paper will play a huge role in the end results. For brochures and flyers and generally any print work that needs to ‘pop’, coated papers are the best to use. These are usually available in various levels of smoothness including matte, semi-matte, gloss and silk.  Unlike uncoated papers, coated papers don’t absorb ink as much, so it stays on top of the paper for a glossy print out. This choice of paper provides excellent opacity, color, smoothness and print definition. Although coated papers come coated on both sides, the coating is sometimes on one side like it’s the case with labels. Coated paper is ideal for printing postcards, photographs, and brochures and flyers which do well with brighter colors and glossy finishes. This type of paper can also withstand more physical handling so no wonder it’s perfect for brochures and flyers.


Both brochures and flyers are versatile, easy to distribute and cost-effective, especially when produced in bulk. A good flyer or brochure can almost place your product or service in the palm of your potential customers. As aforementioned, each has its pros and cons, so it’s your needs and budget that dictate which one will favor you more. But, whether you choose brochures or decide to go with flyers, what’s key is ensuring the printouts are of high quality. As an aforementioned, coated paper is available in varieties so the choice to go with one over the other can be a little confusing. Here at Winnipeg printing services, we will help you select the best variant of the coated paper that will impress your clients.