5 Ways For Your Business To Stand Out At Your Next Conference
As conferences regain popularity again after their COVID hiatus, it’s time to brush off your business’s conference materials and start planning for how you’ll stand out from the crowd!
From costumes to freebies to flashy displays, there are many ways to attract attendees to your booth. But not all of them need to be complex or expensive. Using print elements in smart and creative ways can help your business stand out without breaking the bank.
Consider the following elements to increase your business’s odds of drawing in and retaining hot leads at your next conference or event:
Setting the Stage
Of course, by stage, we actually mean booth. But designing your booth to attract attendees is a lot like creating the perfect setting for a performance—a performance where your business is the star of the show.
We highly recommend pull-up banners to create an immersive backdrop as well as signage placed above head height (so it’s visible even in a crowd). Branded elements should remain closer to eye level, as should directional information like your booth number and name tags.
Bright colours and shapes are great but don’t overwhelm attendees. It’s easy to get overloaded with so many things to take in at a conference, and a simple yet clear and intentional design can actually attract the most attention sometimes. Keep your colour scheme and messaging cohesive and consistent.
Setting the Table
A custom-printed tablecloth puts your brand front and centre of your booth, allowing you to store bags and boxes under the table while still maintaining a tidy space. It’s a win-win!
Also, consider what print materials you’ll offer at your table and how they will be arranged. Brochures, postcards, catalogues, and business cards are all common handouts. If you have lots of print materials to distribute, consider offering attendees a custom-printed pocket folder to store all the information.
Unique Shapes & Textures
A business card with a unique shape or texture literally stands out from the rest. Consider customized shapes for signs, banners, and print materials as well. Handouts that are embossed, have peek-through cutouts, or special finishes all attract attention. Plus, they demonstrate your commitment to creativity and quality.
Make a Point With Swag
Don’t just opt for the standard calendars or pens; make a point with your swag instead! Connect swag to your business (for example, an optician might provide custom-printed cleaning cloths, or a locksmith might provide keychains). Wearable swag such as hats or pins is also a great way to drum up business with walking advertisements.
Use Multiple Forms of Signage
No matter what type of business you are promoting, don’t forget to use multiple forms of signage at your conference. Posters, flyers, banners, and more can all direct attendees to your booth and create a buzz about your product.