5 Tips On How To Design A Door Hanger

Door hangers are those advertisements you find hanging… on your door.  The knob, specifically.  While there may not be much mystery in their name, the truth is that they’re a fantastic way to advertise.

Door hangers are economical (particularly if you have people willing to help you deliver them for free).  And, talk about marketing straight into the hands of potential customers!  People literally have to pick up your door hanger in order to enter their home.  

So how do you make the most of that opportunity?  The moment when a potential customer glances at the door hanger that’s been left on their knob?

Well, a lot of your success will depend on quality design and printing.  Here are five important tips that can stand you in good stead for your next custom door hanger campaign: 

1 - Brilliant Colours

We all know that peacocks show off their brilliant feathers to attract attention.  Door hangers operate on the same principle.  Bold colours attract attention and attention is exactly what you’re striving to grab with your door hanger’s first impression.  

Consider a contrasting or complementary colour scheme, and don’t forget to feature logos prominently.  A bright image is another possible route—as long as it communicates a clear and positive message about your business.

Whatever attractive colours you use, they should ultimately direct potential customers’ gaze to the text on your door hanger.

2 - Big Headlines

Potential customers will quickly move on from your colour scheme and be ready to process your message.  A big, bold headline (in a sans serif font, thanks very much) is pretty much a must.  

There’s not a lot of room for text on a door hanger, so choose your words wisely.  At PrintPro, we recommend a strong headline with a couple of smaller sub-headlines and information to keep potential customers’ eyes scanning down the page.

3 - Use Both Sides

If you want to include more information than can fit on one side, why not use both sides of the door hanger?  The front can be eye-catching, while the back can include more detailed content such as maps, coupons, or bulleted points.  

4 - Clear Call to Action

Be sure that your call to action and contact information are clear, obvious, and draw focus.  Make them large enough to read easily, and don’t be afraid to include some empty space around them so they really stand out.  After all, you won’t garner any new customers from a door hanger campaign if people don’t know how to get in touch with you!

5 - Professional Printing

At PrintPro Digital & Offset Printing in Winnipeg, we provide high-quality print services that can help you make the most of your door hanger campaign.  From design support to print quality and product durability, we’ve got you covered.  If you’re looking for outstanding commercial printing in Winnipeg, contact us today.