Stack of the photos, isolated on a white background The world around us changes constantly. And these days, the marketing industry is changing faster than ever before; it seems like trends are rising and falling at a breakneck pace. 

We’ll be honest: we don’t have a crystal ball that tells us which marketing trends will rise to popularity. But when you’ve been in the printing industry for as long as we have, you start to get a sense of these things. Here are the trends we expect to see in 2022:

 

Privacy Concerns Give Rise to Print Marketing

One advantage that digital advertising has always had is more information about customers. But with new privacy regulations, digital marketers have less access to things like cookies. As such, digital ads are becoming less effective in 2022.

Now, we’re seeing the shift back to print marketing. Customers can rest assured that with print media, their privacy will remain protected. 

 

Direct Mail

In a day, how many emails do you get in your inbox? The number is probably in the double digits once you factor in all the promotional messages you receive. After a while, you start to feel numb to the constant barrage of digital messages.

Enter direct mail: a tangible, physical message that your customers can hold in their hands. In an overwhelmingly digital age, direct mail is a way to stand out from spam emails. 

But what sort of approach should you take to direct mail? One rising trend is lumpy mail, which is exactly what it sounds like. Include a 3D object in your letter so that it stands out. Examples include pens, magnets, and USB drives. 

 

Personalized Print Marketing

Your customers receive one generic flyer after another. Once they have a stack of promotional materials or business cards, they toss them out without a second thought. You don’t want your marketing budget to go straight to the trash can. To stand out, you need to personalize your marketing materials. 

Take a more tailored approach to your marketing strategy. Remember who your customers are: human beings. Address them by their first name when you send them direct mail. If you have a more personal relationship with your customers, consider adding a handwritten note to your next batch of flyers.

 

Retro & Cheerful Styles

We’re just one month into the new year, and it’s already shaping up to be one unlike any other. Which styles will dominate this year? A few design styles that we expect to take off in 2022 include:

  • Nostalgia. Retro aesthetics take us back to a simpler time. Graphics inspired by the ‘60s and ‘70s will make a roaring resurgence this year. Depending on your target demographic, you can design your print materials using a retro theme that appeals to them.

  • Cheerful colours. In 2022, we could all use a little more optimism, wouldn’t you agree? Colours have a powerful effect on our perception of a brand. Infuse your marketing materials with yellows, greens, and blues to inspire hope and energy. 

  • Soothing neutrals. Neutrals allow your message to take centre stage—maybe why that’s why they never fall out of style. They make a great background colour for any printed material, whether it’s a flyer, poster, or business card. If you want customers to focus on the words of your print materials and not the designs, choose neutral colours.


In 2022, we’re seeing old trends make a comeback. Ready to try a new marketing strategy this year? Our printing experts at https://www.printprowinnipeg.com/ can help you out. Contact us today.